Marketing Abbreviations for SBI IBPS Bank Exams–Marketing Study Material


Marketing is one of the toughest areas in bank exams like SBI IBPS PO and Clerk. With a vision to help for bank exam aspirates we come up with some marketing materials. In our first marketing material we are providing some important marketing abbreviations you should know before starting your preparation.

In SBI IBPS PO and Clerical examinations, you can do best with all the sections except general awareness which is loaded with GK, Banking awareness, current affairs and marketing. In the above topics marketing is a fully new concept you are going to study, hence we are providing Marketing Study Materials free download for SBI PO exam from basics you are recommended to study those for cracking you Clerical exam.

Ad- Advertising

MKT – Marketing

B2B – Business to Business

SME – Subject Matter Expert

F500- Fortune 500

EM- Email

DM – Direct Mail

ABM – Account Based marketing

TAP – Targeted account programs

DM – Digital Marketing

SE – Search Engine

SERP – Search Engine Results Page

SEM – Search Engine Marketing

SEO – Search Engine Optimization

SMM – Social Media Marketing

SMO – Social Media Optimization

PPC – pay per click

PPA – Pay Per Action

PPI – Pay Per Impression

PPL – Pay Per Lead

CTR – Click through rate

CPC – Cost Per Click

CPL – Cost Per Lead

CPS – Cost Per Sale

CMS – Content Management System

CRM – Content Relationship Management

MAP – Marketing Automation Platform

SFA – Sales Force Automation

BI – Business Intelligence

MLM – Multi Level Marketing

FDI – Foreign Direct Investment

POP – Point of Purchase Display

R&D – Research and Development

UPC – Universal Product Code

POS – Point of Sale Display

ROI – Return on Investment

CLS – Costumer Location System

RPM – Resale Price Maintenance

VAT – Value Added Tax

VBS – Verbal Marketing System

CR – Concession Rate

DRA – Direct Response Advertising

CLV – Customer Lifetime Value

eCommerce – Electronic Commerce

CRM – Customer Relationship Management

NPD – New Product Development

ROMI – Return on Marketing Investment

LTV – Life Time Value

BDI – Brand Development Index

CDI – Category Development Index

MR – Market Research

AIM – Alternative Investment Market

MS – Market Share

TMV – True Market Value

MAA- Marketing Authorization Application

MS – Market Surveillance

WOMM- Word of Mouth Marketing

IDRA – Industries Development and Regulation Act

UX – User Experience

GRS – Gross rating Point

BEP – Break Even Point

PAN – Permanent Account Number

IMF – International Monitory Fund